Yes, I’m old enough to remember the Maytag repairman ads, which debuted in 1967, describing the sorry life of a man whose job it was to repair an appliance that refused to break. Those ads were good enough that I can remember them sixty years later). You could do worse than having this telegenic Stanford professor simply explain that driving an EV would save you somewhere between $20k and $40k over the life of a car.
Bill McKibben
William Ernest McKibben is an American environmentalist, author, and journalist who has written extensively on the impact of global warming. He is the Schumann Distinguished Scholar of environmental studies at Middlebury College and leader of the climate campaign groups 350.org and the Third Act Movement
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