PER ESPEN STOKNES
I’m a Climate Changer because I, too, believe we can address the challenge of our time with optimism, hope and positive action and innovation.
To do so, I believe we must first be aware of five barriers that block uplifting climate messaging and prevents it from attracting enough concern to make climate a high priority. Crafting climate messages that work requires navigating these five defenses. Let’s call them, for easy reference, the five D’s.