Yes, I’m old enough to remember the Maytag repairman ads, which debuted in 1967, describing the sorry life of a man whose job it was to repair an appliance that refused to break. Those ads were good enough that I can remember them sixty years later). You could do worse than having this telegenic Stanford professor simply explain that driving an EV would save you somewhere between $20k and $40k over the life of a car.

Author, educator, and environmental activist; a founder of 350.org and Third Act.