From Politics and the English Language, an essay by George Orwell, 1946
The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idiom, like a cuttlefish spurting ink.
In our time, political speech and writing are largely the defence of the indefensible. Things like the continuance of British rule in India, the Russian purges and deportations, the dropping of the atom bombs on Japan, can indeed be defended, but only by arguments that are too brutal for most people to face, and which do not square with the professed aims of political parties. Thus, political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness.
George Orwell (1903-1950)
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