Cambridge Sustainability Commission report on Scaling Behaviour Change

Poster's Comment

"....Deeper scaling needs to be transformative: from the individual to the systemic level. Because ‘shallow’ and ‘deep’ scaling will, in practice, operate concurrently within and across societies over time, spiral scaling seeks to enhance the feedbacks between the two: moving from a linear understanding of scaling, towards multiple transformations across diverse contexts in an upward-moving, ‘spiral of sustainability’. This involves value shifts and culturing transformation, as well as concerted efforts to ‘scale back’ existing, unsustainable ways of doing things and incumbent control over systems, infrastructures, finance and production. This is crucial to addressing the root causes of over-consumption. There is a huge amount of work to do in nurturing values and culturing practices of care and community, whereby human needs can be met in sustainable
and less materialistic ways, guided by attempts to imagine alternative pathways that reposition today’s economy as abnormal, impermanent and unsustainable...."