Accelerated by the increasing threat of climate change, interest in electric mobility has escalated over the last four years, both within companies and across societies. At the same time, legislative and societal pressure on companies to counter climate change through new products, processes, and purpose has grown as well. The combination of these drivers have moved e-mobility topics up the strategic agenda for automotive executives around the globe.
Despite the mature globalization of the automotive industry, markets and their requirements differ significantly around the world. These differences must be well understood to successfully implement a “once in a century” disruption like the change from fossil liquid energy to electric energy — the change from molecules to electrons.