What It Means
The “Green Shift” Looks More Like Marketing
While many big oil companies claim they’re pivoting toward clean energy, the data suggests they remain deeply fossil fuel-centric. According to the study:
“the oil and gas industry’s discourse to be ‘part of the solution’ is one element of a strategy to salvage their social and political licence to operate…”
It means the green branding might be more about image than actual impact.