A question for you, dear reader: When you reflect on the climate communications you hear and see from our federal and provincial governments, does any of it seem like an emergency to you?
Nope, me neither.
Emergency responses need to look and sound and feel like emergency responses, otherwise, the seriousness of the crisis itself lacks credibility. Emergencies require that leaders tell the truth about the severity of the crisis and what is required to combat it — frequently, consistently and coherently. And in the face of a civilizational threat and generational challenge, our governments should be calling upon all of us to join in a grand societal undertaking.