Galloways’ insights are fundamental and point to a profound tipping point in the economy of the digital environment. The digital environment – is essentially the general purpose platform for costless coordination. In a McLuhanesque phrase – if the digital environment is the medium – the message is social computing – the programmable economy.
Worth more than $2.3 trillion combined, the Big Four (Apple, Amazon, Facebook, and Google) continue to grab share from media companies, brands, and retailers. Scott Galloway, Professor of Marketing at the NYU Stern School of Business and Founder of L2, will showcase how the traditional rules of business don’t apply to the Big Four and identify ways that brands and companies can fight back.
Scott Galloway is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Urban Outfitters (Nasdaq: URBN), Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.